October 17, 2014

Carrie Comparison (1976, Horror) : Visual Literacy Analysis on Book vs. Film Comparison

Carrie (1976; Brian DePalma) is a film expressing the famous novel by Stephen King. It stars Sissy Spacek, who displays the mousey, innocent behavior of Carrietta (Carrie) White, aside her religiously wicked mother, Margaret White, played by Piper Laurie. It shows a few days in the life of Carrie through showing the misery of high school, the cruelty of juveniles, and the difficulties of beginning womanhood, while also showcasing the awkwardness, weird happenings, and backward lifestyle that are all part of who Carrie White is. This film expresses the fears that we have of people who are different that may, or may not, exist in the world.

There are several differences between the film and the book, but not big enough instances to be a completely unrelated theme between the two. The film makes Carrie out to be too scared to stand up to Momma until nearly the end, while the book has Carrie threaten her near the beginning. The rocks fall down over them at the end of the film on top of the burning house, while the book has Carrie causing the rocks to fall in anger towards Momma to destroy the home. The film has Carrie only blow up the school and kill Chris and her boyfriend in her van, while the book has her destroy the entire town, according to a rumor. They are only little differences, but they make the film carry out in a very different fashion than the book intended. However, it still conveyed the same general idea of the story line.

This is expressed many ways in the dialog that is used, or not used in certain instances. Near the beginning of the book, Carrie tells her mother these things all in one conversation: “Momma you let me go,” “I'll make the stones come again, Momma,” and “You suck!”1 There is nothing like this in the film. This is because the film tries to convey Carrie as a helpless little lamb stuck in a lion's den, while the book shows her as a girl who has a miserable life, but knows completely well what she is saying and doing when she uses telekinesis. The film makes the viewer feel more empathy for Carrie, while this is not important in the book. There are other things that are verbatim in the film from the book, such as, “I can see your dirtypillows.”2 These kinds of lines are necessary for the plot, while the aforementioned lines are more for character development than plot.

Stephen King creates visuals, majority of the time, through expressing the inner depressions and feelings of Carrie. The shower scene is a perfect example of this. King gives the visual of chaos from the girls and their actions of throwing tampons and sanitary napkins at Carrie, chanting, “Plug it up!” at the frightened girl who had started her first menstruation.3 He shows the anguish and fear of Carrie as she goes through this experience. King also shows how nervous Carrie is when she asks Tommy, her out-of-the-blue prom date, “Do you like me?” and he replies, “You're beautiful.”4 He showcases this unjustified fear of hers by having her blurt out this question on her doorstep the second she sees Tommy, meanwhile he confidently tells her the truth: that she is beautiful.

Brian DePalma, the director of the 1976 film, interprets these visuals that King created in both good and bad ways. DePalma expertly shows the shower scene verbatim to King's visual in how it is laid out and executed. Every little detail, down to the description of how Carrie is supposed to feel and how that is expressed, is exactly as King wrote. Other scenes are not quite as perfect to King's book as this one.

There is the scene where Carrie asks Tommy, “Do you like me?” In the book, she asks him this as he picks her up at her doorstep to her home before going to prom. However, the film sets this up for happening actually at the prom. Lastly, DePalma misses the mark on the ending, as far as following the original vision of Stephen King.

DePalma goes in a completely different direction with how he ended the story of Carrie White. King had Carrie and Sue have a mental conversation as Carrie got weaker, and inevitably died. The conversation really took off and sent Carrie over the edge when Sue sent the message: “Look Carrie look inside me.”5 It describes the weird feeling when Carrie opens Sue's brain and reads it like a library filled with books, and how invasive the experience is for Sue. Carrie is at her last moments before death and Sue can feel it. Once Carrie is gone, Sue feels sorrow. In the film, this is a much shorter and much different ending, probably because of time constraints. DePalma has Carrie die with her mother in her arms, murdered by her, while their house burns to the ground. This is clearly a much shorter and much different ending than what King had envisioned.

In my opinion, the film version was better than the book, with one exception. The book seemed to go on and on with the endless back and forth of the newsreels from the “now” and the story from the “then.” Every ten pages or so, there was a section entitled “ News item from the Westover (Me.) weekly Enterprise, August 19, 1966)”6 or “From The Shadow Exploded (p.129)”7 etc. It was just rather distracting and confused the story for me.

DePalma interpreted the famous King book in some instances excellently, while in others completely went in a different direction to make it better. DePalma expertly conveys King's vision for the shower scene in the very beginning. The way that he followed the words of King to the tee makes this scene full of impact and gives the impression of inner war, outer turmoil, and something truly freaky going on inside of Carrie.

An example where DePalma both did and did not accomplish what King had envisioned when writing the scene is where Carrie asks Tommy this question: “Do you like me?” This scene is full of emotion in both the book and the film. The way that DePalma interprets the “Do you like me?” scene accomplishes King's view by showcasing the true emotion that both parties feel, Carrie's fear and Tommy's budding love for her. However, it does not just by choosing a different venue for it to occur, the front of Carrie's home8 versus actually at the prom.

Lastly, DePalma just decides to go his own path in the end of the film, which really disappoints me. The end of the book was where Carrie and Sue have an entire conversation through their minds as Carrie gets weaker and eventually dies. I enjoyed this ending and really preferred it over the DePalma interpretation of the ending. DePalma had ended the movie Carrie with Carrie dies while holding onto her mother, whom she killed, as their house “burns to Hell.” This ending really just depressed me while the King's ending gave a slight glimmer of hope before dashing it to pieces.


REFERENCE:
Carrie, Stephen King. pp.3 – 290. Doubleday Dell Publishing, New York: 1974.
1Pages 69 – 70.
2Page 148.
3Pages 8 – 9.
4Page 147.
5Page 287.
6Page 3.
7Page 150.

8Page 157.

October 6, 2014

Creative DNA Questionnaire

Here's a little bit about me and my creative life:

  1. What is the first creative moment you remember? When I had to have severe surgery at age 8, I thought my life was over as an olympic swimmer in-training. I picked up a piece of paper and a pencil, then ran wherever my mind took me on that paper. I ended up drawing over 200 outfits in three days on whatever pieces of paper anyone would give me.
  2. Was anyone there to witness or appreciate it? My mom was there. She told me to go wherever I wanted to go with my life, as long as it was my passion.
  3. What is the best idea you've ever had? To create a high fashion collection from just primary colors.
  4. What made it great in your mind? It's very risky and unseen anywhere, especially in fashion.
  5. What is the dumbest idea? To go to someone else to make my costume for a cosplay one year.
  6. What made it stupid? We just saw things completely different when it came to my designs. I wasn't happy in the end and neither was she.
  7. Can you connect the dots that led you to this idea? Yes, I had the money, the design, but not the time to make it.
  8. What is your creative ambition? I want to be a high fashion / costume designer and cosplayer on the side.
  9. What are the obstacles to this ambition? One, meeting the right people at the right time. Two, the college and internships that get you to number one. Three, I'm getting married. I just hope I can juggle a family, a job, and a passion.
  10. What are the vital steps to achieving this ambition? First, to train under a master seamstress. Then, start my online design business and make it all legal. Next, roll with the punches, talk to people, meet that right person at the right time. Fourth, work hard to make it to the top. Lastly, work even harder to stay at the top.
  11. How do you begin your day? I lay in bed on Pinterest for a few minutes, before getting ready for the day.
  12. What are your habits? What patterns do you repeat? Habits, Ha! That's funny! I like to call them quirks. I leave home for school/work and pickup a Large Sweet Tea from McDonalds or a Large French Vanilla Frozen Coffee from DD then listen to my screamo music all the way to my destination.
  13. Describe your first successful creative act. Hmmm....I wrote a song back in my sophomore year in high school, called Scarred Heart. It actually got recorded, but no one ever bought it. But it was still successful to me because I took the chance on it. Risk was the real success to me.
  14. Describe your second successful creative act. My final project for Beginning Design class. We had been working on it for over a month, and she kept changing things that we had to have or not have. She was so indecisive! Ha! It, somehow, came out really amazing in the end.
  15. Compare them. These are different in many ways. One is physical art while the other is a song. But both came straight from the heart.
  16. What are your attitudes toward: money, power, praise, rivals, work, play? Money is Power. Praise creates Rivals. Work almost always leads to Play.
  17. Which artists do you admire most? Yaya Han, Pentatonix, Louie Palma, Vera Wang, and Three Days Grace.
  18. Why are they your role models? Yaya Han is a beautiful cosplayer who has somehow found a way to make money from her passion. Pentatonix can make any sounds with their voices, I am convinced of this. Louie Palma is still making music, physical art, and songs even after all that he's been through. I wanna be that strong. Vera Wang is what I wanna be: famous, rich, but still down-to-earth. Three Days Grace makes music like no one's listening.
  19. What do you & your role models have in common? We all have a passion for what we do (or in my case, want to do).
  20. Does anyone in your life regularly inspire you? Betty Franklin is not an artist in the conventional sense. When it comes to balancing life, she truly is my greatest inspiration. She is the strongest woman I know and she's so wise of just about everything.
  21. Who is you r muse? MY muse? I don't know. Life, it's risks, family, faith, etc.
  22. Define muse. Muse is someone/something that inspires you to continue and further your passion without knowing it.
  23. When confronted with superior intelligence or talent, how do you respond? I usually am awestruck and just want to be taught by whoever it is.
  24. When faced with stupidity, hostility, intransigence, laziness, or indifference in others, how do you respond? Stupidity? I feel pity. Cuz “there ain't no cure for stupid.” I don't respond to hostility well. I tend to zone out with that. Laziness is just stupid and I already gave my opinion on that. Indifference is inhumane. People must connect to survive.
  25. When faced with impending success or the threat of failure, how do you respond? Success makes me fear that a threat of failure will come, but when a threat of failure comes, I pick up my skirt and run through the storm. Nothing can stop me once I put my head to something.
  26. When at work, do you love the process or the result? I hate my jon, so no on both accounts. Now when it's creative work, I love the process AND the result. But the process is my favorite part, because what good is the result if you didn't enjoy it along the way?
  27. At what moments do you feel your reach exceeds your grasp? I'm not familiar with this concept. Things are always within grasp. You just have to find the right tools and learn how to use them.
  28. What is your ideal creative activity? Sewing, designing. For my living. I need my passion or I will just wither away to nothingness.
  29. What is your greatest fear? My God is with me. “Whom shall I fear?” (Psalm 27:1). “For God has not given us the spirit of fear, but of power, and of love, and of a sound mind.” (2 Timothy 1:7)
  30. Who is the likelihood of either of the answers to the previous questions happening? I have no doubt I am going to be famous and rich for my designs. I can feel it. I am too determined to let it not happen. I will work harder all the time to get to where I want to be.
  31. Which of your answers would you most like to change? I do not regret anything in my life. But I guess the only thing I would love to change is my job, just because it is miserable.
  32. What is your idea of mastery? I think of it as having the most information or skill than the majority of people on a subject, service, or trade. But there is always room to master more on anything.
  33. What is your greatest dream? To be a good wife (and MAYBE mother, although most likely not) and run a successful business that I love and that brings glory to God.



October 5, 2014

Advertising Idea Book #5

2013 Grand Clio Award Winner: Ray-Ban, “75 Years of Legend” (Marcel Worldwide, Paris)

Source: http://www.adweek.com/news-gallery/advertising-branding/2013-clio-awards-winners-149372#grand-clio-print-2



Type of Ad: Print.

Company / Product: Ray-Ban.

What is the benefit of the product? The benefit of this product is shade from the sun's harmful UV rays and make you look cool in name-brand designer sunglasses.

Who is the ad directed at, or talking to? (Be as specific as possible) The ad is directed at the people who feel like they are rebels from society, “the hippies.” It is talking to all the young people who want to be cool, or part of something bigger than themselves.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracts my attention in that this one couple is sharing an intimate moment in the middle of societal chaos. They are the only ones in focus in the entire photo. While everyone else is running around crazy, they are cool enough to have a soft moment to themselves among the crowd. It provokes people to “never hide” who they are even among the chaos of real life.


2013 Grand Clio Award Winner: The Guardian, “Three Little Pigs” (BBH, London)

Source: http://www.adweek.com/news-gallery/advertising-branding/2013-clio-awards-winners-149372#grand-clio-film-1


Type of Ad: Film.

Company / Product: The Guardian.

What is the benefit of the product? The benefit of this product is the receiving of information in a fun, exciting way.

Who is the ad directed at, or talking to? (Be as specific as possible) The ad is directed at people who are both bored with regular news and are looking for a fun,exciting news company.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracts my attention because it makes me laugh. The three little pigs are the bad guys in this version of the classic tale. So bad that the cops come armed and ready to their house where the big bad wolf is stewing on the pot. It shows how this company can have fun while still keeping the news in real time, which is perfect for the fast paced consumers nowadays.

What is the strategy? They use dramedy (aka dramatic comedy) to show how in the minute their news is.

What is the idea/concept? The idea is that they can even have something as fun and silly as a fairytale being told in real time.


Bilnkered or Long View?” FPA of Australia

Source: http://fpa.asn.au/about-us/fpa-advertising-hq/


Type of Ad: Print with Question Headline.

Company / Product: Financial Planning Association of Australia.

What is the benefit of the product? The benefit of this service is the ability for companies to have a more secure financial balance in their business.

Who is the ad directed at, or talking to? (Be as specific as possible) The ad is directed at companies and individuals who may be facing financial struggle without being able to see the “light at the end of the tunnel.” It speaks to those who might need money help the most. These viewers may feel like they have been only given certain options and forced to wear their blinkers, when a long view would help them visualize and achieve their ultimate, long-time goals.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracts my attention because it provokes me to think of the answer to the question. Which one would I like? What do they mean by that from a financial standpoint? How can they compare finances to the windows in a car? The question is thought-provoking and so more likely to bring people to their website just for this reason.


How does it meet the criteria outlined in the chapter as being one of the acceptable types of question headlines? (Or does it not meet that criteria?) It meets the criteria in 3 ways. One, it does not as just a flat out “yes/no” question. Two, it asks what the viewers wants rather than about their experiences. Three, it is thought-provoking in adding a metaphor. By doing all of these, it is both effective in getting it's message across quickly, yet still makes people think enough to be more likely to check it out.

More Ad Analyses to Come!

October 4, 2014

My Burlesque Alter Ego: Stella Godiva



Age: 28
Occupation: Highlighted Burlesque Dancer at 1 Up

Does she have a significant other?
No, her line of work brings a lot of jerks, slime balls, and gold diggers. She did once, but he died long ago from an unspoken hand (her own, is what the newscasters suggested).

Likes: Purple, aqua, black; children, running, shooting at the range, and creating new outfits for her shows.

Dislikes: Green, red, yellow; being alone, people, coffee, and herself when she's not doing a show.

Her voice: She has a very soft, sultry voice that never quakes when it speaks. It always owns the room when it comes out.


Her behavior: She acts with solemnity, exudes confidence, and almost always accepts a challenge.


Personality: She is quiet, but not shy just doesn't feel a need to express an opinion to people who do not matter to her. She seems cocky by passers by, yet sweet. She is harsh when she does speak her mind. She is very cynical of people and their motives.

Looks: Her skin has a faint blue hue to it. Her hair is as black as a raven's feathers. Her eyes are as black as the night. Her shape is a cone, larger on top than bottom, and has a little healthy meat on her.

Where did she come from?
She doesn't know where she came from and, by this time in her life, doesn't want to know. She was found on the doorstep of a small Kansas orphanage facing ruin, and shut down 6 years later.

What kind of life does she have?
She lives a very recluse life. Doesn't talk much, unless necessary. Almost always seen by herself. Rarely smiles, even in shows. She has one pet, an iguana named Georgie, whom she found in a dumpster outside a pet shop.


What experiences has she been shaped by?
It never really bothered her much with not knowing where she had come from. All she knew growing up was that she knew where she wanted to be, and would be one day. Something that really affected her was when she was on a bench for the bus next to a smelly hobo who was sleeping. She was 10 and she said, “Why do you sleep here? Do you like being a smelly hobo?” And he simply replied, “I don't see myself as a smelly hobo, but a lone wanderer with a reason to live.” She knew then that no matter where you are, and how weird other people thought you were, if you were where YOU wanted to be, then who cares about anyone else?

Who has she known and had relationships with?
She keeps to herself. Her co-workers say that she comes in, does her show, and leaves without a word. Her boss likes how professional she is on and off the stage is all that they know.

Small Details: When not working, she wears neutral colors (black, white, gray, brown). She has flawless skin. She has a pierced nose, eyebrow, cartilage in her ear, and belly button. She has one tattoo on her back of a greek symbol meaning “strength.” Rarely wears jewelry that's not pierced into her body.


Flaws: Her cynicism makes her alone a lot, the opposite of what she really wants. She doesn't go outside to actual places much, mostly uninhabited places. She is socially not out there.

October 3, 2014

Advertising Idea Book #4

Through Thick and Thin,” Archer Daniels Midland

Source: http://www.apfoodingredients.com/blog/posts/FdxbQVIpg9053,bx4623,bx4625,bx4626,cb26019?cat=1300268&page_no=5


Type of Ad: Print with a Headline with a Double Meaning.

Company / Product: Archer Daniels Midland.

What is the benefit of the product? The benefit of this service is that they buy only the best foods to be distributed to companies.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is directed at companies looking for natural food distributors that will help whenever necessary. It is talking to those who may have hit very difficult times, when it comes to customers and social view.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attract my attention because it both makes me smile and informs me of their services. It makes me smile because pizza always makes things better when life gets you down. It informs me of how much they have helped companies with various situations and how they will try their utmost to make things better and easier for all parties involved.


Why does the double meaning work (or not work) for this ad? The double meaning “through thick and thin” works for this ad because it shoes that ADM, no matter the troubles and social hits that natural food may take, they will be there with you to help. This means in thick and thin pizzas as well as easy and difficult times.

More Ad Analyses to Come!

October 2, 2014

Bonnie & Clyde (1967, Action Romance): Short Visual Literacy Analysis (Cinematography)

Bonnie & Clyde


Bonnie and Clyde (1967) is a movie that uses dark, foreboding lighting to create the ambiance of the theme of the film. This is first shown in the diner scene. The lighting is quite up with very few dark spaces. This is because Bonnie is seeing herself having a very light future with Clyde. She believes that his life is exciting, and by extension so will hers be. Little does she notice that he is more in shadows than her, because his shady past has made him overly cautious and wary of his surroundings.

The next scene that grabs the attention with lighting is when we meet the brother's wife, Blanche. Her face is completely shadowed at first while she is in the car. This shows that she is not going to be an easy person to get along with. As the film progresses, the lighting on her gets lighter for a little while before becoming darker and darker as more things happen, such as robberies, running, etc. Her face lightens when they get their “first home,” because she is seeing a better day after her nerves of meeting the family. Then with each new robbery, each new shot, her face gets darker to show her getting further away from the preacher's daughter that she used to be, even though she did not even hold a weapon.


The scene where Bonnie says, “A man who says he's not much of a lover has a kind of love that isn't love at all,” as she storms out of the car is very bright, perhaps overly bright. This shows the that the truth is coming out, but when she speaks these words both her face and Clyde's turn dark. This symbolizes that he is hurt and shutting down because he does care for her, but he does not know how to show it very well. For her, it shows that she is giving in to him and apologizing for such harsh, abrupt words. As time moves on, Bonnie gets much darker lighting than in the beginning. She is light after the first couple of robberies, but then as the excitement wears off and Clyde turns down more and more possibilities, she gets to be more and more depressed it seems. She needs to live in the wild, crazy, and absurd for a happy life. In the end, she realizes that all she wanted was a normal life with Clyde. It shows in the lighting here, too. They are well lit as Clyde runs from the bushes, even with Bonnie in the car. They smile at each other until they are shot multiple times simultaneously and die.

October 1, 2014

Advertising Idea Book #3

For Gun Safety in America,” Mom's Demand Action

Source: http://www.viralnova.com/creative-print-ads/


Type of Ad: Print with the Headline Introducing the Visual.

Company / Product: “Mom's Demand Action.”

What is the benefit of the product? The benefit of this company is to get the news out there about gun safety in America.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is directed at society and the government. It is sending a message that the government has gone too far with banning things that do not really matter, and basically avoiding the real issues.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracts my attention in that it provokes viewers to get involved in making sure that the children of this generation and the next are safe and healthily informed. It does this in making the viewer think of how this kind of thing is happening and sends them to the website momsdemandaction.org at the bottom right hand corner.

How does the headline set up the visual? The headline sets up the visual in that it provokes the viewer to think more about how crazy things have gotten. “One child is holding something that's been banned in America to protect them. Guess which one.” How is the story of Little Red Riding Hood more dangerous than this massive gun that the other child is holding? The headline sets the stage for what kind of impact the visual should have and how it might not make sense without such a heading.


What is the punchline or visual twist in the ad? The visual twist is that the innocence of children is shown as not as common a thing by having a child holding a gun, looking very threatening and solemn. Usually ads do not dare go there, but this one dares to push that limit with this vivid visual.

More Ad Analyses to Come!

September 30, 2014

Mel Brooks' High Anxiety (1977, BW Parody): Visual Literacy Analysis on Parody

At first glance, High Anxiety is a parody of a series of Alfred Hitchcock films, such as Psycho (1960), The Birds (1963), Vertigo (1958), and The 39 Steps (1935). However, there is something deeper in this film. We will touch on that a little later in this parody analysis. Also with being Mel Brooks, everything is overacted and over-exaggerated as in all of his other movies.

Parody is defined as “an imitation of the style of a particular writer, artist, or genre with deliberate exaggeration for comic effect.” 1 Mel Brooks does many movies that are parodies of things both on film and in real life. This particular film was one that mocked many movies and real life experiences all at once. I thought it was a funny way of making fun of things. As a good friend of mine says, “It's so bad, it's good.” 2

In The 39 Steps Annabelle walks into Richard's apartment paranoid about someone following her. She also comments about how they will find her if the room is not completely sealed off from everyone who can see. Thorndyke experiences this when Victoria Brisbane comes running into his hotel room and demands that he close the blinds and lock the door. She is afraid that Dr. Wentworth and Nurse Deisel will find her and stop her from finding out the truth about what they were doing to her father when he was a completely rational and practical man. This was funny because she acted the same as if she was on a soap opera, overly dramatic and afraid.

Psycho has its iconic scene where Marion is showering a figure comes out from the shadows with a knife and brutally stabs her with blood dripping down at the end of it. In High Anxiety, Thorndyke was showering and the busboy brings the newspaper and hits him with it with the ink dripping down, just like Marion's blood did. This is a rather humorous parody of the rather tragic scene from where it originated. I find it funny because of two things. One, I loved both of these films; and two, the busboy went overboard with how upset he got about having to go out of his way for the newspaper. Then, the fact that the ink fell in the same way as the blood from Psycho was just too much.

The Birds has its many, many scenes where various characters are brutally attacked by these vicious birds. Thorndyke experienced this with pigeons in the park. First, it was just one or two that were following him. Then as more gathered, the more frightened he became. When they finally attacked, he became their own personal latrine instead of being maimed by them. It was such a funny twist on the horrific scenes from which this came in The Birds.

Vertigo has many moments where Scottie Ferguson is feeling out of sorts, dizzy, or just not himself, as are symptoms that come with acrophobia. Thorndyke feels like this at many times in High Anxiety, especially in situations that consist of extreme heights, much like Ferguson. For example when Thorndyke was near the balcony of his office at the Psychoneurotic Institute for the Very, VERY Nervous, he looks down and gets very anxious, nervous, and dizzy. He experiences vertigo with his acrophobia that Dr. Montague diagnoses as “high anxiety.” There was also the occurrence in the climax of the film when Dr. Wentworth is about to throw the real Mr. Brisbane off of the north tower rooftop to keep his mistress, Nurse Deisel, happy. During this scene, Thorndyke is essentially forced into fighting his “high anxiety” to save the life of his lover's father. He finds out why he's so afraid of heights, because of his parents arguments about him. This is where Dr. Montague explains that Thorndyke is not really afraid of heights, but parents. It all seems so simple to Thorndyke at this point. This was a hilarious way to make fun of every psychiatrist and soap opera in America. They always blame the parents in these situations, and so, Dr. Montague had it as the explanation, not the problem. This was my favorite part of this movie for this reason.

Now to get to that something deeper I spoke of earlier. It is obvious that High Anxiety is a parody of these Alfred Hitchcock films, explained above, but it is also a parody on Mel Brooks' life. Mel Brooks was not “all there [him]self” when making this film. 3 He explains how his life is very stressful and gives him anxiety, but not from hard work. He expresses it simply by saying that “stress is caused by not knowing what......is going on.”4 Since he was the starring role in this film, it is very easy to see in what ways his life could cause him stress right from the beginning in the airport scene. This is where he is walking towards the exit of the terminal and a man takes him aside and tells him, “this will only take a minute.” Thinking that he is in trouble of some kind, he follows. Then, the man takes him into the bathroom and flashes him. Thorndyke runs out of the bathroom. I could understand how this kind of thing could cause stress and anxiety. “There are just some things you just can't unsee.” 5 This entire film has bits and pieces that show us what Mel Brooks' life can be like. Pushy people like Dr. Montague, creepy people like Nurse Diesel, secrets that no one wants to know about like the relationship between Wentworth and Disel, etc. I could go on forever on examples, but the main idea is that Mel Brooks lived a stressful enough life during the making of this movie that he was able to find something funny about it. He was able to make a phenomenal parody of his own life, while using scenes and techniques from iconic and classic Alfred Hitchcock films.

In conclusion, Mel Brooks uses High Anxiety to both show off and mock the filming techniques and plots of many Alfred Hitchcock movies, while simultaneously mocking himself and his constant stress and high level of anxiety. While making the film rather funny from a parody stand point, it would not be a funny film without the context of these other films. It would be more of a corny, thrilling melodrama for someone who had never seen or heard of these other films. Sure, there would be funny moments still with it being Mel Brooks created, but some moments just would not make sense to a newcomer. I, however, have seen all of these at some point in my life and loved this film. I thought it was a hilarious way to take me away from the stresses of real life by showing how silly one is to get so worked up over little things, while also making fun of these other films that were originally thrillers, suspenses, and horrors.

1.) Mel Brooks on his stressful life. http://melbrookssa.wordpress.com/tag/stress/
2.) Unnamed, per request.
3.) Edited quote by the Cheshire Cat from Disney's Alice in Wonderland (1951): "I'm not all there myself."
5.) By Unknown.

September 29, 2014

Advertising Idea Book #2

Before - After Organic



Type of Ad: Print that Uses Visual Twos or Threes.

Company / Product: “Go Green.”

What is the benefit of the product? The benefit of this company is the awareness of how to keep the environment clean and show the benefits of being organic.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is directed at people who feel tired, sick, and feel like they look just bad all the time. It is talking to people who do not know of the benefits of eating more healthy, in both the obvious (better health) and morale (happier).

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracted my attention because it informs me of what going “green,” or organic, can do for me and makes me think of what other people might see when they look at me. Do I look THAT bad? Should I “go green?”By showing a darker, unhealthy version of before and a bright, happy version of the after, it makes the point very clear. Also having no background, the minimalist ad gets the point across a lot faster and easier.


Why does this approach work well for the product and key message? (or how does it not work?) This approach works well for this message because it shows the man as looking older, unhealthy, dirty, sick in the before. But when he went “green,” his skin cleared up, looked brighter, cleaner, healthy, and happy. With a key message of “going green will help,” this is a very clear and revealing image for how they feel their company changes lives.


More Ad Analyses to Come!


September 28, 2014

The Spy Who Loved Me (1977, Action): Short Visual Literacy Analysis

The Spy Who Loved Me had many extravagant sets and on-location scenes. This was obviously necessary just from the fact that it is a spy movie. In theory, spies are very wealthy and go everywhere imaginable. These kinds of sets can get quite costly and time consuming to create just from their sheer extravagance. This is why they hire a production designer.

It is the job of the production designer to find the best way to convey the message of the movie while remaining economic and still true to the key theme and elements necessary to make the film believable. To do this, they have to go on recces, trips to scout out locations, before the film can continue in its processes in order to find the best possible locations for filming within their budgeted amount. With a movie like this, I am sure that the production designer, Ken Adam, had to scour many places that were budget-friendly in order for The Spy Who Loved Me to be a success.

The costumes also screamed extravagance, wealth, and elegance. Half of the movie Bond and XXX wore a full suit and formal gown. Any other time was an activity-based costume, such as when James Bond was wearing the ski gear or XXX wore a military uniform. While they were so smartly dressed, in comparison, Jaws was dressed in business casual for virtually the entire film. Rosemary Burrows, the costume designer on this film, had a very simple vision if what these spies were to wear: simple elegance. The Spy Who Loved Me showcased the epitome of sophistication.


The set designs were perfect for the theme of this film. The offices were simplistic, yet very clearly full of cool gadgets and minimalistic elegance. The art director, Peter Lamont, worked well together with the set director, Hugh Scaife (who was uncredited), to make the vision of the writers and director come alive. The art director must oversee the translation of sketches into sets, while the set director must dress the sets in their intended way. These two worked together to make the elegance correspond to the raw sketches in a more believable way that still appeared overly intelligent, since The Spy Who Loved Me was supposed to have these extravagant gadgets to complete the mission at hand, such as when they went to visit Q's lab where he created all the cool gear that Bond could ever hope for.

September 27, 2014

Advertising Idea Book #1

HTC

Source: http://www.presidiacreative.com/35-product-ads-we-want-to-see-used/


Type of Ad: Symbolic.

Company / Product: HTC ringtones.

What is the benefit of the product? The benefit of this product is that people can buy ringtones on their HTC phones to showcase their individuality and creativity.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is directed at HTC users, but is talking to anyone who loves ringtones and the colors of life. The HTC users can download new ringtones that they think is cool, and people will see that buying an HTC phone will allow them to buy cool ringtones with their cool new phones.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracted my attention through the dynamic color differentiations and the bright colors used on the animals in the foreground. Also, it did so in the detail shown and time it must have taken to create this ad because of such detail. Lastly, it attracted me because the things they show are not just ordinary, every day stuff. They are things that are considered exotic because they are so colorful and foreign, yet recognizable and relatable.


Pepsi Max

Source: http://designadv.ru/en/view/normal/10870


Type of Ad: Abstracted Literal.

Company / Product: Pepsi / Pepsi Max.

What is the benefit of the product? The benefit is that it has the same great taste as the regular Pepsi, but with fewer calories and no sugar, which is perfect for the growing weight loss community of today.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is directed at people who love Pepsi, but not all the sugar for various reasons (dieting, making healthy life changes, diabetic, etc). The big smile shows that it will make them all happy because it still has that same great taste.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracted me because, first of all, a smile is infectious. It makes people want to smile when someone else can feel the sincerity and joy in the smile. It is attractive in that the colors are still the iconic red, white, and blue of Pepsi, but made more edgy in decorations which shows that it is the “Max.”


Classic Heinz Ketchup

Source: http://www.hunterbrownrobertson.com/


Type of Ad: Symbolic Literal.

Company / Product: Heinz Ketchup.

What is the benefit of the product? The benefit is the classic taste of the original ketchup brand.

Who is the ad directed at, or talking to? (Be as specific as possible) The ad is talking to any current or future ketchup lovers and users. This includes the “all-natural” people's needs. Because the bottle shape looks like a sliced up tomato, it is likely to convince the “all-natural” people that it is organic in nature and that it would benefit them.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracted my attention because the bottle looks like it is cut into slices like a tomato, but still has the original shape, colors, and form of the very familiar Heinz Ketchup bottle. The caption is attractive also because “No one grows Ketchup like Heinz” shows the viewer that the ketchup is unlike any other brand in its originality, organic quality, and freshness.


House of Style

Source: http://www.tumblr.com


Type of Ad: Implied.

Company / Product: “House of Style” on MTV.

What is the benefit of the product? This television show is the place for fun, information, gossip, and fashion advice and updates.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is directed towards young people who are interested in being stylish with today's trends, gossip, and fun. It is saying that this show is the “it” place for their daily entertainment.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracted me, for starters, because it is not a photo or a video, but a GIF. I was just scrolling through Tumblr; and it looked fun and funny so I spent more time on it. It made me laugh because they are just so silly and seem to be having loads of fun just making fools of themselves on television.

What is implied in the ad? It is implied in the ad that the hosts, stars, and guests have a lot of fun both on set and off for this show.

What would the ad include if it revealed too much? The ad would include the channel, time, and gossip trend would be way too much information for this kind of ad, because most people that come across this particular ad can just look up the show online and find all that information for themselves if they are really interested, which means more traffic to their site and more of a possibility of television show viewers.


Unicef

Source: http://osocio.org/message/text_only_ad_wants_you_to_text_for_change/


Type of Ad: Text-only.

Company / Product: Unicef.

What is the benefit of the product? This is more of a PSA for getting the information out about child marriages that actually happen in the world which we live in.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is talking to everyone who is unaware of this event happening here. It is also to try to get them to text to the number provided to support the cause to eliminate this tragedy.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracted my attention in that it makes one think and involves the viewers with the text number. It makes the viewer want to find out more about this, just to see if it might be true. In the day and age of skeptic advertising viewers, it is necessary with this kind of ad to have impact, information, and ways for the viewer to prove, or disprove, something.

Why do you feel the ad works without an image? An image would take away from the impact of the words being spoken, and make it look like the information is just being shoved down viewers throats. It is more simplistic, thus more effective, in having the message crossed.


Skechers Shape-Ups

Source: http://www.graphis.com/entry/f334d27e-4b2f-11e2-a2c9-f23c91dffdec/


 Type of Ad: Lateral Symbol.

Company / Product: Skechers / Shape-Ups.

What is the benefit of the product? The benefit of this shoe is that it helps with exercise. The curvature of the sole makes normal activities easier to incorporate exercise in simple acts and movements.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is directed towards sports lovers and those getting involved in sports and exercise. The “Shape-Ups” sound like they would help one to get a better shape, or to “shape up.”

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. The ad attracted my attention because it makes the viewer think, “Hmm...Maybe I can exercise more and feel more accomplished if I had those shoes.” The color contrast helps with this. Karl Malone is very clear and vibrant while the background is blurred, dark, and seems to be moving very fast. This makes it seem like the shoes not only are good for sports and exercise, but make one faster and smoother with their movement.

What is the symbol being used? The symbol being used is the shoe as a basketball.

What does it stand for? It stands for making the shoes seem even more sporty because a famous basketball player is using it as a ball.


Why do you feel it is effective? I feel it is effective because it just reiterates the sporty nature of the exercise shoes. One reason is because retired Karl Malone of the Utah Jazz basketball team is using them. Another reason is because the name just speaks to someone who has begun to exercise more.


This was just a little sampler of ad analysis. More to Come SOON!