September 30, 2014

Mel Brooks' High Anxiety (1977, BW Parody): Visual Literacy Analysis on Parody

At first glance, High Anxiety is a parody of a series of Alfred Hitchcock films, such as Psycho (1960), The Birds (1963), Vertigo (1958), and The 39 Steps (1935). However, there is something deeper in this film. We will touch on that a little later in this parody analysis. Also with being Mel Brooks, everything is overacted and over-exaggerated as in all of his other movies.

Parody is defined as “an imitation of the style of a particular writer, artist, or genre with deliberate exaggeration for comic effect.” 1 Mel Brooks does many movies that are parodies of things both on film and in real life. This particular film was one that mocked many movies and real life experiences all at once. I thought it was a funny way of making fun of things. As a good friend of mine says, “It's so bad, it's good.” 2

In The 39 Steps Annabelle walks into Richard's apartment paranoid about someone following her. She also comments about how they will find her if the room is not completely sealed off from everyone who can see. Thorndyke experiences this when Victoria Brisbane comes running into his hotel room and demands that he close the blinds and lock the door. She is afraid that Dr. Wentworth and Nurse Deisel will find her and stop her from finding out the truth about what they were doing to her father when he was a completely rational and practical man. This was funny because she acted the same as if she was on a soap opera, overly dramatic and afraid.

Psycho has its iconic scene where Marion is showering a figure comes out from the shadows with a knife and brutally stabs her with blood dripping down at the end of it. In High Anxiety, Thorndyke was showering and the busboy brings the newspaper and hits him with it with the ink dripping down, just like Marion's blood did. This is a rather humorous parody of the rather tragic scene from where it originated. I find it funny because of two things. One, I loved both of these films; and two, the busboy went overboard with how upset he got about having to go out of his way for the newspaper. Then, the fact that the ink fell in the same way as the blood from Psycho was just too much.

The Birds has its many, many scenes where various characters are brutally attacked by these vicious birds. Thorndyke experienced this with pigeons in the park. First, it was just one or two that were following him. Then as more gathered, the more frightened he became. When they finally attacked, he became their own personal latrine instead of being maimed by them. It was such a funny twist on the horrific scenes from which this came in The Birds.

Vertigo has many moments where Scottie Ferguson is feeling out of sorts, dizzy, or just not himself, as are symptoms that come with acrophobia. Thorndyke feels like this at many times in High Anxiety, especially in situations that consist of extreme heights, much like Ferguson. For example when Thorndyke was near the balcony of his office at the Psychoneurotic Institute for the Very, VERY Nervous, he looks down and gets very anxious, nervous, and dizzy. He experiences vertigo with his acrophobia that Dr. Montague diagnoses as “high anxiety.” There was also the occurrence in the climax of the film when Dr. Wentworth is about to throw the real Mr. Brisbane off of the north tower rooftop to keep his mistress, Nurse Deisel, happy. During this scene, Thorndyke is essentially forced into fighting his “high anxiety” to save the life of his lover's father. He finds out why he's so afraid of heights, because of his parents arguments about him. This is where Dr. Montague explains that Thorndyke is not really afraid of heights, but parents. It all seems so simple to Thorndyke at this point. This was a hilarious way to make fun of every psychiatrist and soap opera in America. They always blame the parents in these situations, and so, Dr. Montague had it as the explanation, not the problem. This was my favorite part of this movie for this reason.

Now to get to that something deeper I spoke of earlier. It is obvious that High Anxiety is a parody of these Alfred Hitchcock films, explained above, but it is also a parody on Mel Brooks' life. Mel Brooks was not “all there [him]self” when making this film. 3 He explains how his life is very stressful and gives him anxiety, but not from hard work. He expresses it simply by saying that “stress is caused by not knowing what......is going on.”4 Since he was the starring role in this film, it is very easy to see in what ways his life could cause him stress right from the beginning in the airport scene. This is where he is walking towards the exit of the terminal and a man takes him aside and tells him, “this will only take a minute.” Thinking that he is in trouble of some kind, he follows. Then, the man takes him into the bathroom and flashes him. Thorndyke runs out of the bathroom. I could understand how this kind of thing could cause stress and anxiety. “There are just some things you just can't unsee.” 5 This entire film has bits and pieces that show us what Mel Brooks' life can be like. Pushy people like Dr. Montague, creepy people like Nurse Diesel, secrets that no one wants to know about like the relationship between Wentworth and Disel, etc. I could go on forever on examples, but the main idea is that Mel Brooks lived a stressful enough life during the making of this movie that he was able to find something funny about it. He was able to make a phenomenal parody of his own life, while using scenes and techniques from iconic and classic Alfred Hitchcock films.

In conclusion, Mel Brooks uses High Anxiety to both show off and mock the filming techniques and plots of many Alfred Hitchcock movies, while simultaneously mocking himself and his constant stress and high level of anxiety. While making the film rather funny from a parody stand point, it would not be a funny film without the context of these other films. It would be more of a corny, thrilling melodrama for someone who had never seen or heard of these other films. Sure, there would be funny moments still with it being Mel Brooks created, but some moments just would not make sense to a newcomer. I, however, have seen all of these at some point in my life and loved this film. I thought it was a hilarious way to take me away from the stresses of real life by showing how silly one is to get so worked up over little things, while also making fun of these other films that were originally thrillers, suspenses, and horrors.

1.) Mel Brooks on his stressful life. http://melbrookssa.wordpress.com/tag/stress/
2.) Unnamed, per request.
3.) Edited quote by the Cheshire Cat from Disney's Alice in Wonderland (1951): "I'm not all there myself."
5.) By Unknown.

September 29, 2014

Advertising Idea Book #2

Before - After Organic



Type of Ad: Print that Uses Visual Twos or Threes.

Company / Product: “Go Green.”

What is the benefit of the product? The benefit of this company is the awareness of how to keep the environment clean and show the benefits of being organic.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is directed at people who feel tired, sick, and feel like they look just bad all the time. It is talking to people who do not know of the benefits of eating more healthy, in both the obvious (better health) and morale (happier).

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracted my attention because it informs me of what going “green,” or organic, can do for me and makes me think of what other people might see when they look at me. Do I look THAT bad? Should I “go green?”By showing a darker, unhealthy version of before and a bright, happy version of the after, it makes the point very clear. Also having no background, the minimalist ad gets the point across a lot faster and easier.


Why does this approach work well for the product and key message? (or how does it not work?) This approach works well for this message because it shows the man as looking older, unhealthy, dirty, sick in the before. But when he went “green,” his skin cleared up, looked brighter, cleaner, healthy, and happy. With a key message of “going green will help,” this is a very clear and revealing image for how they feel their company changes lives.


More Ad Analyses to Come!


September 28, 2014

The Spy Who Loved Me (1977, Action): Short Visual Literacy Analysis

The Spy Who Loved Me had many extravagant sets and on-location scenes. This was obviously necessary just from the fact that it is a spy movie. In theory, spies are very wealthy and go everywhere imaginable. These kinds of sets can get quite costly and time consuming to create just from their sheer extravagance. This is why they hire a production designer.

It is the job of the production designer to find the best way to convey the message of the movie while remaining economic and still true to the key theme and elements necessary to make the film believable. To do this, they have to go on recces, trips to scout out locations, before the film can continue in its processes in order to find the best possible locations for filming within their budgeted amount. With a movie like this, I am sure that the production designer, Ken Adam, had to scour many places that were budget-friendly in order for The Spy Who Loved Me to be a success.

The costumes also screamed extravagance, wealth, and elegance. Half of the movie Bond and XXX wore a full suit and formal gown. Any other time was an activity-based costume, such as when James Bond was wearing the ski gear or XXX wore a military uniform. While they were so smartly dressed, in comparison, Jaws was dressed in business casual for virtually the entire film. Rosemary Burrows, the costume designer on this film, had a very simple vision if what these spies were to wear: simple elegance. The Spy Who Loved Me showcased the epitome of sophistication.


The set designs were perfect for the theme of this film. The offices were simplistic, yet very clearly full of cool gadgets and minimalistic elegance. The art director, Peter Lamont, worked well together with the set director, Hugh Scaife (who was uncredited), to make the vision of the writers and director come alive. The art director must oversee the translation of sketches into sets, while the set director must dress the sets in their intended way. These two worked together to make the elegance correspond to the raw sketches in a more believable way that still appeared overly intelligent, since The Spy Who Loved Me was supposed to have these extravagant gadgets to complete the mission at hand, such as when they went to visit Q's lab where he created all the cool gear that Bond could ever hope for.

September 27, 2014

Advertising Idea Book #1

HTC

Source: http://www.presidiacreative.com/35-product-ads-we-want-to-see-used/


Type of Ad: Symbolic.

Company / Product: HTC ringtones.

What is the benefit of the product? The benefit of this product is that people can buy ringtones on their HTC phones to showcase their individuality and creativity.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is directed at HTC users, but is talking to anyone who loves ringtones and the colors of life. The HTC users can download new ringtones that they think is cool, and people will see that buying an HTC phone will allow them to buy cool ringtones with their cool new phones.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracted my attention through the dynamic color differentiations and the bright colors used on the animals in the foreground. Also, it did so in the detail shown and time it must have taken to create this ad because of such detail. Lastly, it attracted me because the things they show are not just ordinary, every day stuff. They are things that are considered exotic because they are so colorful and foreign, yet recognizable and relatable.


Pepsi Max

Source: http://designadv.ru/en/view/normal/10870


Type of Ad: Abstracted Literal.

Company / Product: Pepsi / Pepsi Max.

What is the benefit of the product? The benefit is that it has the same great taste as the regular Pepsi, but with fewer calories and no sugar, which is perfect for the growing weight loss community of today.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is directed at people who love Pepsi, but not all the sugar for various reasons (dieting, making healthy life changes, diabetic, etc). The big smile shows that it will make them all happy because it still has that same great taste.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracted me because, first of all, a smile is infectious. It makes people want to smile when someone else can feel the sincerity and joy in the smile. It is attractive in that the colors are still the iconic red, white, and blue of Pepsi, but made more edgy in decorations which shows that it is the “Max.”


Classic Heinz Ketchup

Source: http://www.hunterbrownrobertson.com/


Type of Ad: Symbolic Literal.

Company / Product: Heinz Ketchup.

What is the benefit of the product? The benefit is the classic taste of the original ketchup brand.

Who is the ad directed at, or talking to? (Be as specific as possible) The ad is talking to any current or future ketchup lovers and users. This includes the “all-natural” people's needs. Because the bottle shape looks like a sliced up tomato, it is likely to convince the “all-natural” people that it is organic in nature and that it would benefit them.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracted my attention because the bottle looks like it is cut into slices like a tomato, but still has the original shape, colors, and form of the very familiar Heinz Ketchup bottle. The caption is attractive also because “No one grows Ketchup like Heinz” shows the viewer that the ketchup is unlike any other brand in its originality, organic quality, and freshness.


House of Style

Source: http://www.tumblr.com


Type of Ad: Implied.

Company / Product: “House of Style” on MTV.

What is the benefit of the product? This television show is the place for fun, information, gossip, and fashion advice and updates.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is directed towards young people who are interested in being stylish with today's trends, gossip, and fun. It is saying that this show is the “it” place for their daily entertainment.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracted me, for starters, because it is not a photo or a video, but a GIF. I was just scrolling through Tumblr; and it looked fun and funny so I spent more time on it. It made me laugh because they are just so silly and seem to be having loads of fun just making fools of themselves on television.

What is implied in the ad? It is implied in the ad that the hosts, stars, and guests have a lot of fun both on set and off for this show.

What would the ad include if it revealed too much? The ad would include the channel, time, and gossip trend would be way too much information for this kind of ad, because most people that come across this particular ad can just look up the show online and find all that information for themselves if they are really interested, which means more traffic to their site and more of a possibility of television show viewers.


Unicef

Source: http://osocio.org/message/text_only_ad_wants_you_to_text_for_change/


Type of Ad: Text-only.

Company / Product: Unicef.

What is the benefit of the product? This is more of a PSA for getting the information out about child marriages that actually happen in the world which we live in.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is talking to everyone who is unaware of this event happening here. It is also to try to get them to text to the number provided to support the cause to eliminate this tragedy.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracted my attention in that it makes one think and involves the viewers with the text number. It makes the viewer want to find out more about this, just to see if it might be true. In the day and age of skeptic advertising viewers, it is necessary with this kind of ad to have impact, information, and ways for the viewer to prove, or disprove, something.

Why do you feel the ad works without an image? An image would take away from the impact of the words being spoken, and make it look like the information is just being shoved down viewers throats. It is more simplistic, thus more effective, in having the message crossed.


Skechers Shape-Ups

Source: http://www.graphis.com/entry/f334d27e-4b2f-11e2-a2c9-f23c91dffdec/


 Type of Ad: Lateral Symbol.

Company / Product: Skechers / Shape-Ups.

What is the benefit of the product? The benefit of this shoe is that it helps with exercise. The curvature of the sole makes normal activities easier to incorporate exercise in simple acts and movements.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is directed towards sports lovers and those getting involved in sports and exercise. The “Shape-Ups” sound like they would help one to get a better shape, or to “shape up.”

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. The ad attracted my attention because it makes the viewer think, “Hmm...Maybe I can exercise more and feel more accomplished if I had those shoes.” The color contrast helps with this. Karl Malone is very clear and vibrant while the background is blurred, dark, and seems to be moving very fast. This makes it seem like the shoes not only are good for sports and exercise, but make one faster and smoother with their movement.

What is the symbol being used? The symbol being used is the shoe as a basketball.

What does it stand for? It stands for making the shoes seem even more sporty because a famous basketball player is using it as a ball.


Why do you feel it is effective? I feel it is effective because it just reiterates the sporty nature of the exercise shoes. One reason is because retired Karl Malone of the Utah Jazz basketball team is using them. Another reason is because the name just speaks to someone who has begun to exercise more.


This was just a little sampler of ad analysis. More to Come SOON!

September 26, 2014

Alice in Wonderland (1951, Animated): Short Visual Literacy Analysis

 Alice in Wonderland definitely showed this wonderment since practically everything is completely different from real life. Rabbits with watches, people made out of a pack of cards, a talking doorknob, these are not things that happen every day. It had many metaphors that could be related to things in life, however, both from those days and now in different ways. Animation is about achieving wonderment that was impossible in real life, until times of late.

The way Alice in Wonderland related to life back then is that everyone has to go through life changes, and learn to deal with these changes in their own ways. World War II ended in 1945 and even in 1951, when this film was made, people were still having to live with the after effects of WWII and learn to cope with the consequences that war brings. Alice went through many life changes, as well. She met very strange people along her journey, as did post-WWII Americans with these odd new immigrants coming to America for a new start. One in particular that perplexed her the most was the Caterpillar. He was a blue, singing caterpillar with a hookah that spoke very different and confusing words. Americans were having to learn how to adjust to many of their men bringing back their foreign wives who had their own language and customs.

Alice in Wonderland relates to today in a very different, more simplistic way. This film seems to encourage under-aged drinking, taking candy from strangers, and going on drug trips. I say this because there is a bottle saying “drink me” at the beginning that the talking doorknob tells her to drink, there are candies in several places with the tag “eat me,” and the very end scene while she's coming out of her sleep-like trance (where everyone is chasing her with “don't let her get away” and “please wake up Alice, Alice, Alice”). She listened to a stranger and drank a bottle of unknown liquid just because he said it would help. She also listened to him again with the strange candy because he said it would help. These are all things that today's children have to deal with and learn to avoid strangers giving them odd things because it will, essentially, cause something like her last scene in the dream land, full of fear, desperation, and confusion.

Alice in Wonderland conveyed all of these in a believable, realistic, and lovely way using a drawn version of day light, hard and soft key lights, vibrant coloring, and rear projections. The day light was generally only used in scenes of normality, such as before and after being in the dream world with the woman reading the book. But the extreme contrasts and vibrant colors were used in times of abnormality, such as in the dream world with the scene where she is crying in the beginning and nearing the end, where she is speaking with the Cheshire Cat, and where she is in the court room and the Queen of Hearts appears angry. The only space that had rear projections was in the grande finale scene where she is running away and slowly regaining consciousness after this drug trip of a dream.

September 21, 2014

Noseferatu (1922, Silent): Short Visual Literacy Analysis

In Act I, Transylvania was a very sparse land in the middle scene between where Hutter first leaves Ellen and when he arrives at the inn. There may be gorgeous mountains in the background, but there are not very many trees. This looks like a way to say that the land is desolate and full of desperation. Once there, I thought it was interesting that when people spoke of the werewolf that the old women would do the Catholic sign of the cross, then prayed. Today, this would be less “politically correct,” so it probably would not show as popular, depending on the nature and/or genre of the film.

The way that they showed the difference between day and night was both one of great dedication and quite impressive for the time. They had to dye each negative at a time just right in order for it to turn out right. It was quite inventive that they had the vampire be the cause of the Black Death in England. That is not a theme that is very popular nowadays, and that appealed to me because movies really were original back in those days. But the lack of technology did hurt the composition, of the work. Music did not help much either. It just really dated it, making it impossible to be classic or timeless. But the kind of effects used appear ancient to today's, but were legendary when it was made.

Although the skips were purely by accident from cutting the negatives, the skips actually make it seem a little scarier than if they were not there. This is because the jumps make things seem more disoriented than they already are, along with everything else. Another way that things were shown as disoriented is that the camera was at a canted angle whenever Count Orloc was on-screen. This shows that he was odd and abnormal in every way, because every angle on his was similar to this if not exact. The perceptual transformation that this old camera gave made every scene all the more disorienting by having more of a vignette framing to the screen. New cameras now do not have that unique quality naturally put into the camera. This kind of thing has to be done in editing now, which is both helpful and limiting. However, the older cameras, like used in this silent film, were also limited by other things, such as color, definition, and weight. These are just a few of the visual observations in this film.

September 5, 2014

Twitter Trend: #YoureMoreAttractiveIf

So what's trending on twitter tonight? Well, lets see...*looking through Twitter feed* Well, what I see that's trending tonight is the hashtag about "You're More Attractive If." Now, I'm seeing some rather strange endings to the phrase. Here are a few:

1.) @HacksawJDuggan: #YoureMoreAttractiveIf you're holding a 2x4 in one hand and an American flag in the other. HooOooOoo! USA! USA! USA!

2.) @JoshRosiMusic: #YoureMoreAttractiveIf we can make couple videos like this http://t.co/QXZSJMeHwB

3.) @SweetTaylorMD: #YoureMoreAttractiveIf you can do this and still look cute. http://t.co/CZFLEWCvG6

4.) @TheillestWords: #YoureMoreAttractiveIf you have http://t.co/v4WybIwOqd

5.) @_brysenkeels: #YoureMoreAttractiveIf this is your answer http://t.co/hoF46CevKr 


But there are sweet ones too. Like these:

1.) @SassyGirlsProbs: #YoureMoreAttractiveIf You can be a solid mix of sweet & smartassy all in one.

2.) @johnlemule: #youremoreattractiveif you're willing to stay up all night with me (but I end up sleeping at like 2 anyway)

3.) @srslyjana: #YoureMoreAttractiveIf you always smell good. especially when i hug you.

4.) @BlessedTeen: #YoureMoreAttractiveIf you date for marriage, not fun.

5.) @Finck_LSU: #YoureMoreAttractiveIf you have pretty eyes. Gotta have something to stare at.
If I had to choose, mine would be neither totally strange or completely sweet.


These are my top five answers:

1.) #YoureMoreAttractiveIf you know how'd to make up random stories that make no sense

2.) #YoureMoreAttractiveIf you can make me laugh at nothing

3.) #YoureMoreAttractiveIf you can get my brother to ask you to play video games with him

4.) #YoureMoreAttractiveIf you will talk to me at the most unplanned of times

5.) #YoureMoreAttractiveIf you would listen to what I say whether you care or not


Hope you liked what you heard! Have a good night, Kryptiks!
Comment on what YOU'd like to read about first. I'll go in order of comments on my posts and blog about them as often as possible.

---YOUR topics, YOUR needs---
Instagram: runwayfashionkryptonite
Twitter: @lolzzgurl
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All rights reserved to the original tweeters of mentioned tweets in the trend. 2013 ©

Why Mystes? I am Kryptonik

Who: I'm Ria and I'm a blogger who is obsessed with giving you the latest news updates in what you wanna know about! Whether it be fashion, video games, twitter, instagram, facebook, or just random subjects that you'd like to know more about.
What: A blog where you can get all the hottest topics and the ish on them.
Why: My opinion may be different than yours on the topics & this is an audience-based blog. I won't write about stuff that the general public don't find interesting, but I need your help in finding out what those things are!
Where: Right here...
When: Everyday!
Comment on what YOU'd like to read about first. I'll go in order of comments on my posts and blog about them as often as possible.
---YOUR topics, YOUR needs---
Instagram: runwayfashionkryptonite
Twitter: @lolzzgurl
Facebook: Myste Ria


The On Campus Title

           I am known on campus as the singing dancing girl. This title did not begin this way, though. I started out as just another girl walking down the street to class. It then progressed into the dancing girl. But now I am the singing dancing girl. I hope you find my life as amusing as I do through this blog. I will update as often as possible. Enjoy! :)



September 4, 2014

The Interview Motivation Downfall


Stage 1:

Total Confidence

All video content courtesy of the producers, actors, and networks owning "How I Met Your Mother."

           The complete, over-exaggerated confidence that can be detrimental to the interview's possible downside. Suppose, in the event that the interviewed is turned down by the interviewee, preparing yourself for the worst possible outcome is always important in your motivational speech. Plus, the whole motivational speech helps in the process anyway. The only real problem with am over-motivational speech to yourself is that it makes you more confident in yourself than you need to be, thus you sound cocky. Calm down, dude! You're not The Rock. 

Stage 2:

Compromising Confidence

All video content courtesy of the producers, actors, and networks owning "How I Met Your Mother."

           This is the step where the interviewed has been to a few interviews. They have lost much of their confidence and are willing to compromise. First of all when going for an interview, one should NEVER be flexible when it comes to money. What the company has set for the rest of their employees should still apply to you, no matter how desperate you may get. Secondly, one should never cry at an interview. You wait until you get home for that... 

Step 3:

Pathetic Existence

All video content courtesy of the producers, actors, and networks owning "How I Met Your Mother."


          This step is where the interviewed has lost all confidence. They have gotten to the point of so much desperation that they really do not care where they get a job, as long as they get one at some point. Sometimes, they have even lost their need for pants once they step into their door of their home. That is a sad, sad day I hope to never see...

Ideas? Comments? Hopes? Fears? Dreams? Awesome episodes you found? Comment on any of my posts.

Keep me posted!