Before - After Organic
Type
of Ad:
Print that Uses Visual Twos or Threes.
Company
/ Product:
“Go Green.”
What
is the benefit of the product?
The benefit of this company is the awareness of how to keep the
environment clean and show the benefits of being organic.
Who
is the ad directed at, or talking to? (Be as specific as possible)
This ad is directed at people who feel tired, sick, and feel like
they look just bad all the time. It is talking to people who do not
know of the benefits of eating more healthy, in both the obvious
(better health) and morale (happier).
How
does the ad attract your attention (smile, laugh, informs, provokes,
involves, think)? Describe how.
This ad attracted my attention because it informs me of what going
“green,” or organic, can do for me and makes me think of what
other people might see when they look at me. Do I look THAT
bad? Should I “go green?”By showing a darker, unhealthy version
of before and a bright, happy version of the after, it makes the
point very clear. Also having no background, the minimalist ad gets
the point across a lot faster and easier.
Why
does this approach work well for the product and key message? (or how
does it not work?)
This approach works well for this message because it shows the
man as looking older, unhealthy, dirty, sick in the before. But when
he went “green,” his skin cleared up, looked brighter, cleaner,
healthy, and happy. With a key message of “going green will help,”
this is a very clear and revealing image for how they feel their
company changes lives.
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