Advertising Idea Book #3

“For Gun Safety in America,” Mom's Demand Action

Source: http://www.viralnova.com/creative-print-ads/

Type of Ad: Print with the Headline Introducing the Visual.

Company / Product: “Mom's Demand Action.”

What is the benefit of the product? The benefit of this company is to get the news out there about gun safety in America.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is directed at society and the government. It is sending a message that the government has gone too far with banning things that do not really matter, and basically avoiding the real issues.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracts my attention in that it provokes viewers to get involved in making sure that the children of this generation and the next are safe and healthily informed. It does this in making the viewer think of how this kind of thing is happening and sends them to the website momsdemandaction.org at the bottom right hand corner.

How does the headline set up the visual? The headline sets up the visual in that it provokes the viewer to think more about how crazy things have gotten. “One child is holding something that's been banned in America to protect them. Guess which one.” How is the story of Little Red Riding Hood more dangerous than this massive gun that the other child is holding? The headline sets the stage for what kind of impact the visual should have and how it might not make sense without such a heading.

What is the punchline or visual twist in the ad? The visual twist is that the innocence of children is shown as not as common a thing by having a child holding a gun, looking very threatening and solemn. Usually ads do not dare go there, but this one dares to push that limit with this vivid visual.

More Ad Analyses to Come!