Advertising Idea Book #4

“Through Thick and Thin,” Archer Daniels Midland

Source: http://www.apfoodingredients.com/blog/posts/FdxbQVIpg9053,bx4623,bx4625,bx4626,cb26019?cat=1300268&page_no=5

Type of Ad: Print with a Headline with a Double Meaning.

Company / Product: Archer Daniels Midland.

What is the benefit of the product? The benefit of this service is that they buy only the best foods to be distributed to companies.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is directed at companies looking for natural food distributors that will help whenever necessary. It is talking to those who may have hit very difficult times, when it comes to customers and social view.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attract my attention because it both makes me smile and informs me of their services. It makes me smile because pizza always makes things better when life gets you down. It informs me of how much they have helped companies with various situations and how they will try their utmost to make things better and easier for all parties involved.

Why does the double meaning work (or not work) for this ad? The double meaning “through thick and thin” works for this ad because it shoes that ADM, no matter the troubles and social hits that natural food may take, they will be there with you to help. This means in thick and thin pizzas as well as easy and difficult times.

More Ad Analyses to Come!