Advertising Idea Book #1

HTC

Source: http://www.presidiacreative.com/35-product-ads-we-want-to-see-used/

Type of Ad: Symbolic.

Company / Product: HTC ringtones.

What is the benefit of the product? The benefit of this product is that people can buy ringtones on their HTC phones to showcase their individuality and creativity.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is directed at HTC users, but is talking to anyone who loves ringtones and the colors of life. The HTC users can download new ringtones that they think is cool, and people will see that buying an HTC phone will allow them to buy cool ringtones with their cool new phones.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracted my attention through the dynamic color differentiations and the bright colors used on the animals in the foreground. Also, it did so in the detail shown and time it must have taken to create this ad because of such detail. Lastly, it attracted me because the things they show are not just ordinary, every day stuff. They are things that are considered exotic because they are so colorful and foreign, yet recognizable and relatable.

Pepsi Max

Source: http://designadv.ru/en/view/normal/10870

Type of Ad: Abstracted Literal.

Company / Product: Pepsi / Pepsi Max.

What is the benefit of the product? The benefit is that it has the same great taste as the regular Pepsi, but with fewer calories and no sugar, which is perfect for the growing weight loss community of today.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is directed at people who love Pepsi, but not all the sugar for various reasons (dieting, making healthy life changes, diabetic, etc). The big smile shows that it will make them all happy because it still has that same great taste.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracted me because, first of all, a smile is infectious. It makes people want to smile when someone else can feel the sincerity and joy in the smile. It is attractive in that the colors are still the iconic red, white, and blue of Pepsi, but made more edgy in decorations which shows that it is the “Max.”

Classic Heinz Ketchup

Source: http://www.hunterbrownrobertson.com/

Type of Ad: Symbolic Literal.

Company / Product: Heinz Ketchup.

What is the benefit of the product? The benefit is the classic taste of the original ketchup brand.

Who is the ad directed at, or talking to? (Be as specific as possible) The ad is talking to any current or future ketchup lovers and users. This includes the “all-natural” people's needs. Because the bottle shape looks like a sliced up tomato, it is likely to convince the “all-natural” people that it is organic in nature and that it would benefit them.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracted my attention because the bottle looks like it is cut into slices like a tomato, but still has the original shape, colors, and form of the very familiar Heinz Ketchup bottle. The caption is attractive also because “No one grows Ketchup like Heinz” shows the viewer that the ketchup is unlike any other brand in its originality, organic quality, and freshness.

House of Style

Source: http://www.tumblr.com

Type of Ad: Implied.

Company / Product: “House of Style” on MTV.

What is the benefit of the product? This television show is the place for fun, information, gossip, and fashion advice and updates.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is directed towards young people who are interested in being stylish with today's trends, gossip, and fun. It is saying that this show is the “it” place for their daily entertainment.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracted me, for starters, because it is not a photo or a video, but a GIF. I was just scrolling through Tumblr; and it looked fun and funny so I spent more time on it. It made me laugh because they are just so silly and seem to be having loads of fun just making fools of themselves on television.

What is implied in the ad? It is implied in the ad that the hosts, stars, and guests have a lot of fun both on set and off for this show.

What would the ad include if it revealed too much? The ad would include the channel, time, and gossip trend would be way too much information for this kind of ad, because most people that come across this particular ad can just look up the show online and find all that information for themselves if they are really interested, which means more traffic to their site and more of a possibility of television show viewers.

Unicef

Source: http://osocio.org/message/text_only_ad_wants_you_to_text_for_change/

Type of Ad: Text-only.

Company / Product: Unicef.

What is the benefit of the product? This is more of a PSA for getting the information out about child marriages that actually happen in the world which we live in.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is talking to everyone who is unaware of this event happening here. It is also to try to get them to text to the number provided to support the cause to eliminate this tragedy.

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. This ad attracted my attention in that it makes one think and involves the viewers with the text number. It makes the viewer want to find out more about this, just to see if it might be true. In the day and age of skeptic advertising viewers, it is necessary with this kind of ad to have impact, information, and ways for the viewer to prove, or disprove, something.

Why do you feel the ad works without an image? An image would take away from the impact of the words being spoken, and make it look like the information is just being shoved down viewers throats. It is more simplistic, thus more effective, in having the message crossed.

Skechers Shape-Ups

Source: http://www.graphis.com/entry/f334d27e-4b2f-11e2-a2c9-f23c91dffdec/

 Type of Ad: Lateral Symbol.

Company / Product: Skechers / Shape-Ups.

What is the benefit of the product? The benefit of this shoe is that it helps with exercise. The curvature of the sole makes normal activities easier to incorporate exercise in simple acts and movements.

Who is the ad directed at, or talking to? (Be as specific as possible) This ad is directed towards sports lovers and those getting involved in sports and exercise. The “Shape-Ups” sound like they would help one to get a better shape, or to “shape up.”

How does the ad attract your attention (smile, laugh, informs, provokes, involves, think)? Describe how. The ad attracted my attention because it makes the viewer think, “Hmm...Maybe I can exercise more and feel more accomplished if I had those shoes.” The color contrast helps with this. Karl Malone is very clear and vibrant while the background is blurred, dark, and seems to be moving very fast. This makes it seem like the shoes not only are good for sports and exercise, but make one faster and smoother with their movement.

What is the symbol being used? The symbol being used is the shoe as a basketball.

What does it stand for? It stands for making the shoes seem even more sporty because a famous basketball player is using it as a ball.

Why do you feel it is effective? I feel it is effective because it just reiterates the sporty nature of the exercise shoes. One reason is because retired Karl Malone of the Utah Jazz basketball team is using them. Another reason is because the name just speaks to someone who has begun to exercise more.

This was just a little sampler of ad analysis. More to Come SOON!